The volume of people on the Facebook is unparalleled. With more than 2 Billion active users, Facebook is the king of social media.

This means that if your customer owns a mobile phone, he most probably is on Facebook.

In short, we as a social media marketing agency will choose Facebook over any other social media when the volume of the people matters (which in most of the cases does).

Additionally, due to Facebook’s in-depth targeting capabilities, we can get directly in front of the right audience. Hence, Facebook is essential from a social media marketing perspective.

When it comes to public interactions, nothing comes close to the Twitter. Twitter is one such platform where you can have a communication with literally anyone.

Hence, if one of your customers or a potential customer wants to have a public-interaction with you, then Twitter is the place they will go.

Having a live twitter account is an asset because it builds relationships, connects with customers, creates brand awareness, and attracts feedbacks. Additionally, and apparently, one can share their blogs, offers, and services to generate sales via Twitter.

In marketing, attention is the asset. Period. When we talk about awareness on social media, Instagram is the one that comes to mind.

Let’s look it from a user’s perspective. A normal human brain tends to process images 60,000 times faster than text, and a picture can speak a thousand words. Therefore, a considerable influence can be made on the people’s brain regarding your brand using proper images.

Most of the millennials, if given an option to use only one social media they will choose Instagram. Also, if volume matters, Instagram is the third most used social media as compared with Facebook & YouTube.

Moreover, from a business’s aspect; on Instagram, the interaction of people with the brand is 10x of Facebook and 84x of Twitter.

Hence, we as a social media marketing agency prefer Instagram over any other social media when the target audience for your product/service is under 35 because 70% of the Instagram audience lies below this age limit.

After the Jio-effect in India, the number of YouTube consumers or video-watching people has massively increased. Also, from the volume perspective, YouTube has the second most user-base after Facebook by amounting its total to 1.3 billion.

As discussed, attention is the asset. And naturally, the attention on video content is more compared to any other forms. If video creation & marketing is done correctly on YouTube, a quality community can be built.

You can show your expertise on YouTube and leverage the trust of people in selling your products/services. If you don’t want to create videos/community and directly sell your product/service, then an enormous amount of YouTube Influencers can be found in any niche.

Hence, from a marketing perspective, YouTube is essential.

If compared to the other social media, Google Plus is nothing. But still, we use Google Plus for marketing because it has already-established communities which can be leveraged from the very first day.

Also, when looked from an SEO perspective, shares on Google-plus has upper-edge than others for Google’s algorithm.

Therefore, as one the best Social Media Agencies in Delhi and Noida, we share your content to the most relevant Google Plus Communities for more exposure of your business.