The volume of people on the Facebook is unparalleled. With more than 2 Billion active users, Facebook is the king of social media.
This means that if your customer owns a mobile phone, he most probably is on Facebook.
In short, we as a social media marketing agency will choose Facebook over any other social media when the volume of the people matters (which in most of the cases does).
Additionally, due to Facebook’s in-depth targeting capabilities, we can get directly in front of the right audience. Hence, Facebook is essential from a social media marketing perspective.