Services / SEO
Search Engine Optimization
SEO Services That Compound Into Pipeline, Not Just Rankings
We run SEO as a single connected programme: fix what is broken, publish what people are actually searching for, and earn links from domains your competitors already rank with. The same playbook has taken clients from one indexed keyword to page-one visibility, and from zero organic traffic to five figures of monthly search users.
18,000+
organic search users on a UK SaaS B2B domain
UK restaurant SaaS, Aug 2022 – Apr 2026
3,100%
increase in SEO traffic
GPS products startup
5,000%
increase in organic traffic
Musical instruments blog
41
keywords ranked on page 1 of Google
Indian chat website
Where this usually starts
Signs you need help with SEO
- ×Pages are indexed but ranking for nothing that a buyer would ever type.
- ×A crawl reveals thousands of URLs with missing metadata, broken links and redirect chains nobody has audited.
- ×Competitors hold links from domains you have never approached.
- ×Content gets published on instinct instead of against a keyword and question map.
What you get
Your SEO deliverables
01
Keyword research & content strategy
We build the keyword and question map with SEMrush, Ahrefs and AnswerThePublic — separating ready-to-buy queries from learning queries, then turning them into a blog and landing-page plan.
02
Technical SEO & full-site audit
A complete crawl and SEO gap analysis covering crawlability, missing metadata, broken links and redirect chains, then systematic monthly monitoring. On one client site that meant auditing 11,219 crawled pages and working through errors, warnings and notices in order.
03
On-page optimisation
Titles, metadata, headings, internal links and page copy optimised per target keyword — across main domains and subdomains where both need to rank.
04
Content built to beat page one
We read the current top 10 for a query and write something demonstrably better. For a UK SaaS client, articles on restaurant VAT, SWOT analysis and pub legal requirements reached top-5 positions and Featured Snippets.
05
Link building by competitor reverse-engineering
We extract competitor backlink profiles in SEMrush and Moz with a one-link-per-referring-domain filter, use Link Intersect to find domains they have and you don't, and earn placements through guest articles on sponsored and free platforms.
06
Expert-quote link building
Monthly expert submissions to journalist platforms. On Featured.com this produced 24 placements on DA 55–60+ publications including DevX.com and Marketer Interview, worth $4,000+ in link value.
07
Local & landing-page SEO
Where demand is city-by-city, we build and optimise a separate page per location — the approach that took a chat website from one public page to page-one rankings across Indian cities.
08
AI search visibility
We track how the brand appears in AI-generated answers using SEMrush's AI audit and Ubersuggest's AI Search Visibility. One client ranked 4.50 out of 54 competitors, with keywords surfacing in Google AI Overviews.
09
Reporting you can open yourself
Rankings, traffic, site health and link acquisition tracked in our project management portal, so you never wait for a monthly PDF.
How we work
The process, step by step
1
Audit & gap analysis
Full crawl, keyword gap and backlink gap against your actual competitors before anything is changed.
2
Fix the foundation
Technical errors, metadata, redirects and internal linking, prioritised by what blocks indexing and rankings first.
3
Publish against the map
Landing pages for commercial queries, blogs for learning queries — each one written to outperform the current top 10.
4
Earn authority
Competitor-derived link targets, guest articles and expert quote placements, one link per referring domain.
5
Measure & repeat
Monthly site health monitoring, position tracking and AI visibility checks feeding the next content cycle.
From real client work
What the work actually looks like
SEMrush Keyword Magic Tool — keyword research for the UK market
SEMrush full site audit — 11,219 pages crawled, site health tracked over time
Moz Pro Link Intersect — link opportunities competitors have and the client didn't
41 keywords ranked on page 1 for a chat website
Case studies
Results we have published for SEO clients
UK Restaurant SaaS
18,000+ organic users and Featured Snippet placements in a market held by OpenTable
Keyword and content strategy, 11,219-page technical audit, competitor backlink reverse-engineering and Featured.com placements across a main domain and a restaurant-facing subdomain.
- ✓18,000+ organic search users on the B2B domain (Aug 2022 – Apr 2026)
- ✓39 organic positions on the restaurant subdomain, multiple top 5–7 UK rankings
- ✓Top-5 positions plus Featured Snippets for VAT, SWOT and pub legal queries
- ✓24 Featured.com placements on DA 55–60+ sites — $4,000+ in link value
- ✓Ranked 4.50 of 54 competitors for AI search visibility
Telemedicine SaaS
782% increase in SEO traffic
SEO paired with social media marketing for a telemedicine platform.
- ✓782% increase in SEO traffic
- ✓25,000+ accounts reached on social
GPS Products Startup
3,100% increase in SEO traffic
Keyword research, on-page optimisation and link building for a hardware startup.
- ✓3,100% increase in SEO traffic
- ✓7 primary keywords ranked
Musical Instruments Blog
5,000% increase in organic traffic
Keyword research, on-page SEO and content optimisation for a niche publisher.
- ✓5,000% increase in organic traffic
- ✓35+ keywords in top 10 results
Hotel IK London Residency
From 1 indexed keyword to 41 in two months
Full on-page audit and keyword research across rooms, banquets and restaurant pages.
- ✓500% increase in indexed keywords (6 → 41)
- ✓2,000% increase in SEO traffic month over month
NGO
6,000+ yearly visitors driving donations
Keyword research and content-led SEO for a non-profit dependent on organic discovery.
- ✓6,000+ yearly traffic via SEO
- ✓500% improvement in keywords
Our stack
Tools we use on this service
- SEMrush Pro
- Ahrefs
- Moz Pro
- AnswerThePublic
- Ubersuggest
- SpyFu Pro
- Featured.com
- Link Intersect
- Google Analytics 4
- Google Search Console
A good fit if
- ✓SaaS and B2B businesses where a single organic lead is worth four figures
- ✓Publishers and content sites monetising traffic through ads or sponsorships
- ✓Service businesses that need one landing page per city or per service
- ✓Sites with a large crawl footprint and no one owning technical SEO
Not what we do
- ×Anyone who wants rankings guaranteed by a fixed date — we report positions, we don't promise them
- ×Businesses unwilling to publish new content or ship technical fixes
Questions
SEO FAQs
How long before SEO shows results?
It depends on the starting point. On a hotel website with one indexed keyword we saw indexing inside the first month and a 500% keyword increase by month two. On a large SaaS domain competing with OpenTable, meaningful position and traffic gains built across quarters, not weeks. We report movement monthly from month one so you can see direction early.
Do you do the technical fixes or just report them?
We audit, prioritise and document the fixes, and we implement on-page and content changes directly where we have access. Anything that needs your development team is raised with clear reproduction steps and priority — that is how we handled the 11,219-page audit on our SaaS engagement.
How do you build links?
By reverse-engineering competitors. We pull their backlink profiles in SEMrush and Moz with a one-link-per-referring-domain filter, use Link Intersect to find gaps, then earn placements through guest articles and expert quote submissions on journalist platforms.
Can you help us appear in AI answers like Google AI Overviews?
We track it and work toward it. Using SEMrush's AI audit and Ubersuggest's AI Search Visibility tool, one client ranked 4.50 out of 54 competitors and had keywords surfacing in AI Overviews. The levers are the same: genuinely better content, original data and authority links.
Do you work with international markets?
Yes. Our longest SEO engagement is a UK and Europe brand, run entirely from India for over six years.
Works well with
Pair this with
Content Writing
Content Writing
Blog posts and web copy written around your SEO priorities and the questions your audience actually asks — content that earned top-5 rankings and Featured Snippets for a UK SaaS brand.
Conversion Rate Optimization
CRO
Heatmaps and session recordings used to find exactly where visitors drop off — including a hero rebuild after 895 recordings showed 70% of visitors never scrolled past the first screen.
PR & ORM
PR & ORM
Ongoing media outreach for placements plus monitoring of reviews and mentions — original research placed in UK hospitality press, and a Google rating lifted from 2.7 to 3.8.
Become our next case study
Tell us what you're trying to grow and we'll tell you honestly whether seo is the right place to start. The discovery call is free.