Social Media Marketing
Social Media Management That Builds a Community, Not a Follower Count
We don’t buy fake followers. We plan a monthly calendar, publish consistently on the platforms your audience actually uses, get into the groups where your buyers already talk, and run paid campaigns that are tested creative-by-creative. Organic and paid work off the same theme every month.
25,000+
user signups and 50,000+ app downloads
We-Astro astrology app
60,000+
accounts reached for a news website
News website
180,440
reach at roughly ₹10 CPM
Overseas Logistics awareness ads
350+
leads generated for an acting school
Acting school
Where this usually starts
Signs you need help with Social Media
- Posting happens when someone remembers, with no monthly theme behind it.
- The page has followers but no conversations, and no leads attached to any of it.
- Paid campaigns run one creative until the budget is gone.
- Nobody is in the Facebook or LinkedIn groups where the buyers already are.
What you get
Your Social Media deliverables
01
Monthly content calendar
A planned calendar before the month starts, tied to a theme. On our longest engagement that is 9–10 posts a month across LinkedIn, Facebook, Instagram and X, scheduled in Buffer.
02
Content built in formats that work
Sales posts matched to the email campaign, podcast clips with a call to action, answers to the questions your customers actually ask, fact and quote series, launch and press announcements, and customer testimonials.
03
Hashtag research per service
Hashtag research done per offering, not once for the brand. For Hotel IK London Residency this is what pushed X (Twitter) to the highest reach of any platform — 18,000 impressions in one month from organic posting.
04
Grid and profile design
Profile setup and an Instagram grid system so the page reads as one brand, not a stack of unrelated posts.
05
Group and community promotion
We find and join the groups your buyers are in and share every relevant post manually. On our UK SaaS engagement that meant 20+ UK restaurant owner groups, and it became a consistent zero-budget lead source.
06
Paid social campaigns
Meta Ads Manager campaigns for awareness, lead generation and messaging, with audience and demographic targeting built from your customer list and A/B tested angle by angle.
07
Remarketing
Meta pixel remarketing to bring back people who dropped mid-funnel, based on what they actually did on site.
08
Live sessions & creator collaborations
Where it fits, we run live formats and creator collaborations. For an astrology app we onboarded astrologers for live Q&A on Facebook and worked with 1M+ follower meme pages for viral creative.
09
Community management
Comments, DMs, polls and quizzes answered and run on your behalf, so the page behaves like a person rather than a broadcaster.
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How we work
The process, step by step
1
Audit & setup
Platform audit or fresh setup, profile optimisation and a baseline of what currently gets engagement.
2
Theme & calendar
One theme per month, mapped to your sales cycle, published as a calendar you approve before anything goes live.
3
Produce & schedule
Creative designed in-house, copy written per post, everything scheduled in Buffer.
4
Amplify
Group sharing, paid campaigns and remarketing running against the same monthly theme.
5
Read the numbers
Reach, engagement, leads and cost per result reviewed monthly, then fed into next month's creative.
From real client work
What the work actually looks like
A monthly social media calendar — planned and approved before the month starts
Meta Ads Manager — A/B tested campaigns with leads, reach and CPL side by side
20+ UK restaurant owner groups — a consistent zero-budget lead source
18,000 impressions in one month of organic posting for a hotel
Case studies
Results we have published for Social Media clients
We-Astro (Astrology App)
25,000+ signups and 50,000+ app downloads
Organic calendar, Facebook live sessions with astrologers, viral creative on 1M+ follower meme pages, testimonial ads and pixel remarketing.
- 25,000+ users signed up
- 50,000+ app downloads
- 1,500% increase in SEO traffic alongside social
MedinGlobal (Cancer Medicine)
20,000+ accounts reached on a limited budget
Social calendar split into organic and paid: hashtag-researched posts, Instagram grid, Facebook group promotion, medical quizzes and one tightly targeted sponsored campaign.
- 20,000+ accounts reached
- Orders received worldwide via groups, hashtag reach and the sponsored campaign
Acting School
350+ leads generated
Lead generation through social media for an acting school.
- 350+ leads generated
- ₹20,00,000+ in value
News Website
4,000+ page likes and 60,000+ accounts reached
Facebook-led social media management for a news publisher.
- 4,000+ Facebook page likes
- 60,000+ accounts reached
Skincare Brand
B2C and B2B leads from the same channel
Awareness and lead generation via social media for a skincare brand.
- 40+ B2C leads
- 15+ B2B leads
- ₹1,00,000+ worth of leads
Beauty Salon
40+ leads for a local salon
Social media lead generation for a single-location beauty business.
- 40+ leads generated
- $100,000 in value generated
OUR STACK
Tools we use on this service
Buffer
Meta Ads Manager
Canva Pro
Minvo Pro
Meta Pixel
X (Twitter) Analytics
Instagram & Facebook Insights
A good fit if
- Brands that need organic and paid working from one monthly plan
- B2B businesses whose buyers sit in Facebook or LinkedIn groups
- Apps and platforms that need signups and installs, not vanity reach
- Local businesses where 40 good leads a month changes the year
Not what we do
- Anyone who wants bought followers or engagement pods — we don't do it
- Brands unwilling to approve a calendar in advance
Questions
Social Media FAQs
How many posts do we get per month?
On our long-running engagements it is 9–10 posts a month across four platforms, planned in advance and
scheduled in Buffer. The exact volume is set per package and platform mix, and it is written into the
calendar you approve.
scheduled in Buffer. The exact volume is set per package and platform mix, and it is written into the
calendar you approve.
Who designs the creative?
We do, in-house, using Canva Pro — post graphics, ad creative, podcast thumbnails and video clips — so
the brand look stays consistent across every platform.
the brand look stays consistent across every platform.
Will you promise a specific follower count?
No. We don’t believe in fake million-follower numbers. What we commit to is a consistent calendar, real
community management and measurable outcomes like reach, leads and signups.
community management and measurable outcomes like reach, leads and signups.
Do you run the paid ads too?
Yes. Campaign setup, audience and demographic targeting, creative A/B testing and remarketing through
Meta Ads Manager, reported with leads, reach and cost per result.
Meta Ads Manager, reported with leads, reach and cost per result.
Which platforms do you cover?
The ones your audience uses. Across published work that has meant LinkedIn, Facebook, Instagram, X
(Twitter) and YouTube.
(Twitter) and YouTube.
Works well with
Pair this with
Graphic Design
Graphic Design
Social and ad creative built on a consistent visual system and delivered on a monthly volume basis — the in-house design engine behind campaigns…
Pay Per Click
Pay Per Click
Campaign setup and daily management across Google Search and Meta, aimed at reducing wasted spend — 100+ inbound leads for a logistics…
PR & ORM
PR & ORM
Ongoing media outreach for placements plus monitoring of reviews and mentions — original research placed in UK hospitality press, and a…
Become our next case study
Tell us what you’re trying to grow and we’ll tell you honestly whether social media is the right place
to start. The discovery call is free.
to start. The discovery call is free.