Managing Social Media for a News
Website
4000 +
Facebook Page Likes
60000 +
Accounts Reached
Introduction
Evening Standard is a Hyderabad-based online news website that provides the latest news and updates on a variety of topics, including politics, sports, entertainment, and business.
Problem Statement
Although the website received organic traffic via trending news, they had little to no presence on social media. The lack of social media engagement and followers was a major issue for the client. Therefore, they needed our help to manage and increase their social media presence and reach more people on Facebook and Instagram.
How Manush Digitech Helped
Evening Standard Hyderabad had no social media pages to build an engaging follower base. We started by creating Facebook and Instagram pages, and optimized them completely.
via Facebook
Once the pages were created, we helped Evening Standard get more than 4,000 Facebook page likes with sponsored campaigns and filling the feed with daily news and events as posted on their website to drive engagement from the new followers.
Many new page followers used to interact and engage with our daily posts in the form of comments or likes.
We turned on email notifications for any engagement received on the Facebook page, and below were the results:
via Instagram
On Instagram, to make the grid attractive and receive more engagement, we used a set of brand guidelines and conducted thorough hashtag research to share daily posts and events.
Below is a preview of how the Instagram page looked like under our management:
As a result, our Instagram followers started to increase organically, and the followers started to engage with our posts.
Results
Apart from getting 4,000 Facebook page likes, Evening Standard Hyderabad reached more than 60,000 accounts on social media with the help of our campaigns.
The cost was as low as INR 1 per page follower, considering the attractive ad copy.
Below are the screenshots of the campaign results:
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