Lead Generation for an Acting
School
350 +
Leads Generated
20,000,00 +
Value (in INR)
Introduction
Atul Mathur is an Indian actor and acting coach who is based in Mumbai, India. He has trained numerous famous Indian actors, such as Vicky Kaushal, Arjun Kapoor, Varun Dhawan, and many others. Atul has also appeared in various Bollywood movies and TV series, and has built a strong reputation as one of the finest acting coaches in the city. He now runs his own acting school in Mumbai.
Problem Statement
Despite being one of the top acting trainers in the city with a great reputation in the acting industry, Atul struggled to maintain an online presence and attract more acting students through the internet. He aimed to expand his reach within Mumbai and connect with aspiring actors who are seeking a career in the field. This is where Manush Digitech stepped in to assist him.
How Manush Digitech Helped
via Social Media Marketing
Atul already had a Facebook and Instagram page for his acting classes, but we helped him keep his social media feed active by regularly creating creatives.
These creatives included his past work and celebrity interactions, which helped humanize his brand and added credibility for his followers.
Generating Leads through Social Media
Atul regularly conducted acting workshops in Mumbai and wanted more students to enroll online.
We started out with understanding his goals. The USP here was amazing testimonials from big celebrities who happened to be ex-students of the client.
We helped Atul generate leads by creating ad copies based on the information provided, and sponsored ads targeting students interested in acting and living in Mumbai. Below are previews of some of the ad copies we generated.
Results
The campaigns for Atul Mathur’s Acting Classes resulted in obtaining 390 leads from potential acting students in Mumbai.
Below is the screenshot of the campaigns results:
The total budget spent was INR 28,000, which resulted in a cost per lead of INR 72.
The average customer lifetime value (CLTV) for the workshop campaigns ranged from INR 5,000 to INR 10,000.
Therefore, the total value generated for Atul’s Acting Classes was:
Number of Leads * CLTV = INR 19,50,000 to INR 39,00,000 which was an excellent return on investment.
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