SAAS MARKETING AGENCY
SaaS marketing that builds real pipeline.
We took a UK SaaS from a dormant list and zero presence to 400+ B2B leads, £1.6M+ in pipeline, and a 4× email open rate — as the only marketer on the team. No retainers for vibes. No 12-person agency overhead. Just the channels that compound.
BUILT FOR SAAS FOUNDERS
You don’t need another agency.
You need an operator.
Most SaaS marketing agencies sell you decks, dashboards, and a junior account manager. We run your marketing the way a founding marketer would — every channel owned end-to-end, every lead logged with full attribution, every pound of spend accountable to pipeline.
BUILT FOR SAAS FOUNDERS
Six channels. One operator. Zero-hand-offs.
Every channel below is something we executed — not outsourced — for our UK restaurant SaaS client. Pick the ones that move your number.
SEO
Compound organic that ranks in AI Overviews
Proof· 18,000+ organic visitors · ranked 4.50/54 in AI search visibility · Featured Snippets on VAT, SWOT & pub legal queries
- Monthly keyword research (SEMRush + AnswerThePublic)
- Skyscraper blog content that earns position #1–5
- Technical audits across 11,000+ pages
- Competitor backlink reverse-engineering (Moz Link Intersect)
Resurrect a dormant list. Print weekly demos.
Proof· 0.5–0.8% → 2–3% open rate · 4× lift across 20,000 UK restaurant owners
- Annual calendar with seasonal pain-point themes
- Weekly sales emails, pain-led not feature-led
- A/B tested CTAs across every campaign
- Separate retention & winback sequences
Paid Social
Meta Ads that target your real ICP
Proof· 23 direct B2B leads from Facebook lead forms + custom audiences
- Custom audiences from your CRM
- Creatives A/B tested on differentiators, not adjectives
- Lead-form integration straight to sales
- Spend disciplined by CPL, not vanity reach
CRO
Fix the hero. Stop bleeding 70% of traffic.
Proof· Weekly Hotjar reviews · 895 session recordings analysed · hero rebuilt around testimonial + trust
- Heatmaps + recordings filtered by intent
- Above-the-fold testimonial & trust logos
- Pain-led headlines, not product features
- Competitor landing page intel (SpyFu Pro)
PR & Content
Original research that earns trade-press coverage
Proof· 'The Big Question' series → coverage in UK hospitality trade press · 24 Featured.com placements on DA 55–60+ sites
- Original-research storylines pitched to trade publications
- Expert placements on DevX, Canadahustle, Marketer Interview
- $4,000+ in editorial backlink value
- Authority signals Google & LLMs actually weight
Podcast & Social
Monthly podcast, produced end-to-end
Proof· Studio-grade audio · Vimeo distribution · short-form clips across LinkedIn, X, IG, Facebook
- 9–10 themed posts/month across 4 platforms (Buffer)
- 20+ UK Facebook groups for zero-cost organic reach
- In-house design in Canva Pro
- Clip distribution via Minvo Pro
Case study · 2019 – present
A UK & EU restaurant SaaS.
£1.6M pipeline. One marketer.
A B2B SaaS in the restaurant reservation & table management space — competing with OpenTable, SevenRooms, EasyTable and TheFork Manager in the UK. When we started: dormant email, no PR, no content engine, landing pages bleeding traffic. Six years later, we’re still their full marketing function.
400+
£1.6M+
4×
39
24
20+
SEMRush Pro
Moz Pro
Hotjar
Spotler
Meta Ads
Buffer
Canva Pro
SpyFu
Featured.com
BEFORE
Email opens stuck at 0.5–0.8% across 20,000 owners
70% of landing-page traffic exited above the fold
No trade-press presence, no PR storylines
Zero structured content / social calendar
Competitors owned every AI Overview keyword
AFTER
Email opens stuck at 0.5–0.8% across 20,000 owners
70% of landing-page traffic exited above the fold
No trade-press presence, no PR storylines
Zero structured content / social calendar
Competitors owned every AI Overview keyword
The receipts
Every channel. Every number. No fluff.
|
METRIC
|
RESULT
|
|---|---|
|
Total pipeline value
|
£1,600,000+ (400 leads × £4,000 avg CLTV)
|
|
B2B leads generated
|
400+ since 2023 across SEO, email, social & direct
|
|
Email open rate
|
0.5–0.8% → 2–3% — a 4× improvement
|
|
SEO keyword positions
|
39 organic positions, multiple top 5–7 UK rankings
|
|
Blog rankings
|
Top 5 + Featured Snippets for VAT, SWOT & pub legal queries
|
|
AI search visibility
|
Brand ranked 4.50 / 54 competitors in AI Overviews
|
|
Organic B2B users
|
18,000+ on B2B domain (Aug 2022 – Apr 2026)
|
|
Featured.com placements
|
24 expert placements on DA 55–60+ — $4,000+ link value
|
|
Paid social leads
|
23 direct B2B leads via Meta Ads
|
|
Engagement duration
|
6+ year fractional partnership — every channel owned by one marketer
|
Fractional vs. Agency vs. In-house
The math that makes founders switch.
Traditional agency
£8k–£20k / mo
- Account manager + 3 juniors
- Decks, not pipeline
- Channels siloed across teams
- 12-month lock-in
In-house hire
£70k+ / yr + benefits
- 12-week hiring cycle
- One specialism, six gaps
- Needs tools, training, manager
- 12-month lock-in
Manush Digitech
Fractional retainer
- Account manager + 3 juniors
- Decks, not pipeline
- Channels siloed across teams
- 12-month lock-in
Manush has been our entire marketing function for six years. Every lead, every blog post, every email, every podcast clip — one operator who treats our pipeline like their own P&L.
— Founder, UK Restaurant SaaS
Questions founders actually ask.
Do you only work with restaurant SaaS?
No. The case study is restaurant SaaS, but the playbook — SEO, email, paid social, CRO, PR, podcast — works for any B2B SaaS selling to SMB or mid-market buyers. We’ve executed it for hospitality tech; we adapt it to your ICP.
Is this just one person?
Yes — and that is the point. One senior operator owning every channel means zero hand-offs, zero internal politics, and full accountability for pipeline. We bring in specialists (design, dev) only when execution requires it.
What's the engagement model?
Monthly fractional retainer. No 12-month lock-ins. We share a weekly Loom, a monthly attribution report, and a quarterly strategy review. Cancel anytime — we earn the renewal on results.
How fast will I see results?
Email and CRO compound within 30–60 days. Paid social leads land in week 2. SEO and PR compound over 6–12 months — that’s the channel that delivered the 18,000+ organic visitors and £1.6M pipeline.
What tools do I need to pay for?
Typically SEMRush or Ahrefs, Hotjar, an ESP (Spotler / HubSpot / Mailchimp), Meta Ads spend, and Canva Pro. We can work with whatever stack you have — and tell you what’s worth keeping.