SAAS MARKETING AGENCY
SaaS marketing that builds real pipeline.
We took a UK SaaS from a dormant list and zero presence to 400+ B2B leads, £1.6M+ in pipeline, and a 4× email open rate — as the only marketer on the team. No retainers for vibes. No 12-person agency overhead. Just the channels that compound.
BUILT FOR SAAS FOUNDERS
You don’t need another agency.
You need an operator.
Most SaaS marketing agencies sell you decks, dashboards, and a junior account manager. We run your marketing the way a founding marketer would — every channel owned end-to-end, every lead logged with full attribution, every pound of spend accountable to pipeline.
BUILT FOR SAAS FOUNDERS
Six channels. One operator. Zero-hand-offs.
Every channel below is something we executed — not outsourced — for our UK restaurant SaaS client. Pick the ones that move your number.
SEO
Compound organic that ranks in AI Overviews
Proof· 18,000+ organic visitors · ranked 4.50/54 in AI search visibility · Featured Snippets on VAT, SWOT & pub legal queries
- Monthly keyword research (SEMRush + AnswerThePublic)
- Skyscraper blog content that earns position #1–5
- Technical audits across 11,000+ pages
- Competitor backlink reverse-engineering (Moz Link Intersect)
Resurrect a dormant list. Print weekly demos.
Proof· 0.5–0.8% → 2–3% open rate · 4× lift across 20,000 UK restaurant owners
- Annual calendar with seasonal pain-point themes
- Weekly sales emails, pain-led not feature-led
- A/B tested CTAs across every campaign
- Separate retention & winback sequences
Paid Social
Meta Ads that target your real ICP
Proof· 23 direct B2B leads from Facebook lead forms + custom audiences
- Custom audiences from your CRM
- Creatives A/B tested on differentiators, not adjectives
- Lead-form integration straight to sales
- Spend disciplined by CPL, not vanity reach
CRO
Fix the hero. Stop bleeding 70% of traffic.
Proof· Weekly Hotjar reviews · 895 session recordings analysed · hero rebuilt around testimonial + trust
- Heatmaps + recordings filtered by intent
- Above-the-fold testimonial & trust logos
- Pain-led headlines, not product features
- Competitor landing page intel (SpyFu Pro)
PR & Content
Original research that earns trade-press coverage
Proof· 'The Big Question' series → coverage in UK hospitality trade press · 24 Featured.com placements on DA 55–60+ sites
- Original-research storylines pitched to trade publications
- Expert placements on DevX, Canadahustle, Marketer Interview
- $4,000+ in editorial backlink value
- Authority signals Google & LLMs actually weight
Podcast & Social
Monthly podcast, produced end-to-end
Proof· Studio-grade audio · Vimeo distribution · short-form clips across LinkedIn, X, IG, Facebook
- 9–10 themed posts/month across 4 platforms (Buffer)
- 20+ UK Facebook groups for zero-cost organic reach
- In-house design in Canva Pro
- Clip distribution via Minvo Pro
Case study · 2019 – present
A UK & EU restaurant SaaS.
£1.6M pipeline. One marketer.
A B2B SaaS in the restaurant reservation & table management space — competing with OpenTable, SevenRooms, EasyTable and TheFork Manager in the UK. When we started: dormant email, no PR, no content engine, landing pages bleeding traffic. Six years later, we’re still their full marketing function.
SEMRush Pro
Moz Pro
Hotjar
Spotler
Meta Ads
Buffer
Canva Pro
SpyFu
Featured.com
B2B leads since 2023
Total pipeline
Email open-rate lift
Organic positions ranked
Editorial placements
FB groups for org. reach
BEFORE
Email opens stuck at 0.5–0.8% across 20,000 owners
70% of landing-page traffic exited above the fold
No trade-press presence, no PR storylines
Zero structured content / social calendar
Competitors owned every AI Overview keyword
AFTER
Email opens stuck at 0.5–0.8% across 20,000 owners
70% of landing-page traffic exited above the fold
No trade-press presence, no PR storylines
Zero structured content / social calendar
Competitors owned every AI Overview keyword
The receipts
Every channel. Every number. No fluff.
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METRIC
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RESULT
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Total pipeline value
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£1,600,000+ (400 leads × £4,000 avg CLTV)
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B2B leads generated
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400+ since 2023 across SEO, email, social & direct
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Email open rate
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0.5–0.8% → 2–3% — a 4× improvement
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SEO keyword positions
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39 organic positions, multiple top 5–7 UK rankings
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Blog rankings
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Top 5 + Featured Snippets for VAT, SWOT & pub legal queries
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AI search visibility
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Brand ranked 4.50 / 54 competitors in AI Overviews
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Organic B2B users
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18,000+ on B2B domain (Aug 2022 – Apr 2026)
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Featured.com placements
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24 expert placements on DA 55–60+ — $4,000+ link value
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Paid social leads
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23 direct B2B leads via Meta Ads
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Engagement duration
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6+ year fractional partnership — every channel owned by one marketer
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Fractional vs. Agency vs. In-house
The math that makes founders switch.
Traditional agency
£8k–£20k / mo
- Account manager + 3 juniors
- Decks, not pipeline
- Channels siloed across teams
- 12-month lock-in
In-house hire
£70k+ / yr + benefits
- 12-week hiring cycle
- One specialism, six gaps
- Needs tools, training, manager
- 12-month lock-in
Manush Digitech
Fractional retainer
- Account manager + 3 juniors
- Decks, not pipeline
- Channels siloed across teams
- 12-month lock-in
Manush has been our entire marketing function for six years. Every lead, every blog post, every email, every podcast clip — one operator who treats our pipeline like their own P&L.
— Founder, UK Restaurant SaaS
Questions founders actually ask.
Do you only work with restaurant SaaS?
No. The case study is restaurant SaaS, but the playbook — SEO, email, paid social, CRO, PR, podcast — works for any B2B SaaS selling to SMB or mid-market buyers. We’ve executed it for hospitality tech; we adapt it to your ICP.
Is this just one person?
Yes — and that is the point. One senior operator owning every channel means zero hand-offs, zero internal politics, and full accountability for pipeline. We bring in specialists (design, dev) only when execution requires it.
What's the engagement model?
Monthly fractional retainer. No 12-month lock-ins. We share a weekly Loom, a monthly attribution report, and a quarterly strategy review. Cancel anytime — we earn the renewal on results.
How fast will I see results?
Email and CRO compound within 30–60 days. Paid social leads land in week 2. SEO and PR compound over 6–12 months — that’s the channel that delivered the 18,000+ organic visitors and £1.6M pipeline.
What tools do I need to pay for?
Typically SEMRush or Ahrefs, Hotjar, an ESP (Spotler / HubSpot / Mailchimp), Meta Ads spend, and Canva Pro. We can work with whatever stack you have — and tell you what’s worth keeping.