PR & ORM
PR and Online Reputation Management, Handled Every Single Week
Two jobs, one team. On the PR side we earn coverage by creating something worth covering — original research, expert commentary and produced podcast content. On the reputation side we read and respond to every review on every platform, and work with your happiest customers to shift the rating that buyers actually look at.
2.7 → 3.8
Google listing rating for a logistics business
Overseas Logistics
24
expert placements on DA 55–60+ publications
Featured.com, UK SaaS
$4,000+
in backlink value from expert placements
Featured.com analytics
Monthly
podcast produced end-to-end for six years
UK restaurant SaaS
Where this usually starts
Signs you need help with PR & ORM
- Negative reviews on Google, TripAdvisor or Zomato sitting unanswered for months.
- A rating below 3 that quietly kills every enquiry before it starts.
- No reason for any journalist to write about you.
- Founders with expertise nobody outside the company ever hears.
What you get
Your PR & ORM deliverables
01
Original research campaigns
We design and run the research, then write it up as data-backed stories and pitch them to trade press. Our Big Question Series surveyed UK restaurant owners on mental health, operational pressures and financial strain, and placed the findings in UK hospitality publications.
02
Expert commentary placements
Monthly expert submissions to journalist platforms. On Featured.com that produced 24 placements on DA 55–60+ publications including DevX.com, Canadahustle.com and Marketer Interview — worth over $4,000 in link value.
03
Podcast production, end to end
You record; we do the rest. Studio-grade audio cleanup, subtitles, intro and outro editing, 1080p export and hosting, cover art and episode banners, plus short clips cut for social with calls to action.
04
Review monitoring & response
Every review read and answered — positive and negative — across Google Business Profile, TripAdvisor, Zomato and the platforms your category lives on.
05
Rating recovery
We identify your genuinely satisfied customers and ask them for honest reviews. For a logistics client this moved a Google listing from 2.7 to 3.8.
06
Feedback loop into operations
Complaint themes summarised back to you, so reviews become service improvements rather than just replies. This is exactly how a hotel client found out where their service was falling short.
07
Testimonial and social proof assets
Video and written testimonials gathered and turned into ad and page assets — the format that most improved trust for an astrology app client.
08
Authority content amplification
Research, coverage and podcast episodes promoted through paid social and embedded in blog posts so each piece works more than once.
How we work
The process, step by step
1
Listen
Audit every platform carrying reviews or mentions, and record the current rating baseline.
2
Respond
Weekly response cycle on all feedback, with escalation notes for anything operational.
3
Create something coverable
Original research, expert commentary or podcast content — a real reason for press to write.
4
Place it
Pitching to trade press and journalist platforms, tracked placement by placement.
5
Amplify & report
Coverage promoted socially and embedded on site; rating movement and placements reported monthly.
From real client work
What the work actually looks like
Replying to a negative TripAdvisor review on a hotel’s behalf
Google listing after review outreach — rating up from 2.7 to 3.8
Featured.com — 24 placements, $4,000+ in link value
Podcast production — background noise removed to reach studio-quality audio
Case studies
Results we have published for PR & ORM clients
UK Restaurant SaaS
Original research and a produced podcast made a challenger brand the authority
The Big Question Series — surveying UK restaurant owners and pitching the findings to hospitality press — plus end-to-end monthly podcast production and expert quote placements.
- 24 expert placements on DA 55–60+ publications, $4,000+ in link value
- Monthly podcast produced end to end: audio, subtitles, editing, distribution
- Coverage in UK hospitality trade press from original survey data
- Brand ranked 4.50 of 54 competitors for AI search visibility
Hotel IK London Residency
Every review answered across TripAdvisor, Zomato and Google
Full review monitoring and response for a hotel with banquet and restaurant operations, with complaint themes reported back to management.
- Reputation improved across listing platforms
- Service gaps identified from feedback and acted on by the hotel
Overseas Logistics
Google rating lifted from 2.7 to 3.8
Review reading and response on Google listings, plus outreach to satisfied customers for genuine reviews.
- Google listing rating up from 2.7 to 3.8
- Every review, positive or negative, answered
OUR STACK
Tools we use on this service
Google Business Profile
TripAdvisor
Zomato
Featured.com
Xound
FlexClip
CyberLink PowerDirector
Vimeo
Canva Pro
Minvo Pro
Meta Ads Manager
A good fit if
- Hospitality, healthcare and local businesses where the rating is the first thing buyers check
- Founders and specialists with real expertise and no media presence
- Brands competing against much larger incumbents in a trade press market
- Businesses that want a podcast but not the production work
Not what we do
- Suppressing or removing genuine negative reviews — we respond and fix, we don't hide
- Fake or incentivised reviews of any kind
Questions
PR & ORM FAQs
Can you remove negative reviews?
No, and we wouldn’t try. We respond to every review honestly, feed the recurring complaints back to your
team as fixes, and ask genuinely happy customers for honest reviews. That combination took a logistics
client from 2.7 to 3.8 on Google.
team as fixes, and ask genuinely happy customers for honest reviews. That combination took a logistics
client from 2.7 to 3.8 on Google.
How do you actually earn press coverage?
By creating something worth covering. We run original research with your audience, write it up as data-
backed stories, and pitch trade press. We also submit expert commentary monthly to journalist platforms
— 24 placements on DA 55–60+ sites on one engagement.
backed stories, and pitch trade press. We also submit expert commentary monthly to journalist platforms
— 24 placements on DA 55–60+ sites on one engagement.
Do you produce podcasts, or just advise on them?
Produce. You record the episodes; we handle audio cleanup, subtitles, intro and outro editing, 1080p
export and hosting, cover art and episode banners, plus social clips with CTAs. We ran that monthly for a
client for years.
export and hosting, cover art and episode banners, plus social clips with CTAs. We ran that monthly for a
client for years.
Which review platforms do you cover?
Whichever ones your category lives on. Published work covers Google Business Profile, TripAdvisor and
Zomato.
Zomato.
Does PR help SEO?
Yes, in two ways. Placements earn authority links to your domain, and original research plus authority
content is what gets brands cited by search engines and AI answer engines.
content is what gets brands cited by search engines and AI answer engines.
Works well with
Pair this with
Search Engine Optimization
SEO
Ongoing technical fixes, keyword-targeted content and link building — the SEO service behind 18,000+ organic users for a UK restaurant SaaS and 3,100%…
Content Writing
Content Writing
Blog posts and web copy written around your SEO priorities and the questions your audience actually asks — content that earned top-5 rankings and…
Social Media Marketing
Social Media
Monthly content planning, scheduled posting and community management across your active platforms — 25,000+ signups for an astrology app,…
Become our next case study
Tell us what you’re trying to grow and we’ll tell you honestly whether pr & orm is the right place to
start. The discovery call is free.
start. The discovery call is free.