Conversion Rate Optimization
Conversion Rate Optimization Driven by Watching Real Visitors
We don’t guess at what to change. We watch recordings of people who were genuinely interested — the ones who filled forms or spent real time on your pages — find where they hesitate and leave, then fix the specific thing that lost them. On one engagement that meant reviewing 895 recordings and discovering 70% of visitors never scrolled past the hero.
895
session recordings reviewed and filtered by relevance
UK restaurant SaaS
70%
of visitors were exiting before scrolling past the hero
Finding that triggered the rebuild
4
competitor landing page sets reverse-engineered
OpenTable, EasyTable, SevenRooms, TheFork Manager
Where this usually starts
Signs you need help with CRO
- Traffic is fine, enquiries are not, and nobody knows which step loses people.
- Design decisions made on internal opinion, with no behaviour data behind them.
- The call to action sits below a fold most visitors never cross.
- Leads arrive with no source attached, so you can't tell what actually works.
What you get
Your CRO deliverables
01
Weekly heatmap & recording review
Hotjar heatmaps and session recordings reviewed weekly, not once at the start. We look at how people actually move through your key pages.
02
Relevance-filtered session analysis
We filter to visitors who showed intent — form starts, long page time — because their behaviour is the behaviour worth fixing. On our SaaS engagement that was 895 recordings.
03
Drop-off diagnosis
A shortlist of what is not working and where people exit, with the reason behind each, not just a list of pages.
04
Hero and above-the-fold optimisation
The highest-leverage fix we find repeatedly. Rewriting the headline around the reader’s problem and adding a testimonial and awards above the fold lifted demo bookings for our SaaS client.
05
Competitor landing page intelligence
SpyFu Pro and SEMrush Pro used to analyse competitor pages and ads — what they lead with, what they test, what they spend on — then translated into sample pages built for you.
06
Prioritised fix list for your product team
Findings written up with the reasoning and suggested solutions, handed to your product and development team in priority order.
07
Lead logging & attribution
Every inbound lead logged with source, timing and contact details so sales has context and you can see which channel converts.
08
Post-change verification
After a fix ships we go back to the recordings and the numbers to confirm the behaviour actually changed.
How we work
The process, step by step
1
Instrument
Heatmaps, session recordings and event tracking installed on the pages that matter.
2
Watch
Weekly review of recordings filtered to genuinely interested visitors, plus heatmap scroll and click patterns.
3
Diagnose
Shortlist the friction points with the reason behind each, ranked by likely impact.
4
Fix
Copy and layout changes we can make ourselves; everything else documented for your product team.
5
Verify
Re-check behaviour and conversion after each change, then move to the next friction point.
From real client work
What the work actually looks like
Hotjar — 895 recordings filtered by relevance, showing journeys and exit patterns
SpyFu Pro — competitor ad copy and budget analysis feeding landing page decisions
Lead log — every inbound lead tagged by source, ready for sales
Case studies
Results we have published for CRO clients
UK Restaurant SaaS
895 recordings, one hero rebuild, more demos
Weekly Hotjar review filtered to interested visitors, competitor landing page intelligence via SpyFu Pro and SEMrush Pro, findings handed to the product team, and every lead logged with its source.
- 895 session recordings reviewed and shortlisted
- Found 70% of visitors exiting before scrolling past the hero
- Hero rewritten with testimonial and awards — more demo bookings and downstream conversions
- Competitor pages from OpenTable, EasyTable, SevenRooms and TheFork Manager reverse-engineered into sample pages
We-Astro (Astrology App)
Conversion work applied to paid traffic as it arrived
Once the PPC campaign was delivering traffic, we monitored user behaviour continuously and worked with the technical team to improve the user touchpoints that were costing conversions.
- Improved conversion rate on paid traffic
- 25,000+ signups and 50,000+ app downloads across channels
OUR STACK
Tools we use on this service
Hotjar
SpyFu Pro
SEMrush Pro
Google Analytics 4
WordPress
Excel on SharePoint
A good fit if
- Sites with reasonable traffic and disappointing enquiry volume
- SaaS and B2B businesses where a demo request is worth four figures
- Advertisers paying for clicks that land on untested pages
- Teams willing to ship changes based on what recordings show
Not what we do
- Sites with too little traffic to read behaviour reliably
- Organisations that can't ship page changes at all
Questions
CRO FAQs
How much traffic do we need for CRO to be worth it?
Enough that recordings and heatmaps show a pattern rather than anecdotes. If your traffic is very low, the
faster win is usually SEO or PPC first, and we’ll say so.
faster win is usually SEO or PPC first, and we’ll say so.
What do you actually look at?
Hotjar heatmaps and session recordings, reviewed weekly and filtered to visitors who showed real intent
— form starts and long page time. On our SaaS engagement that meant working through 895 recordings
to find where interested people were leaving.
— form starts and long page time. On our SaaS engagement that meant working through 895 recordings
to find where interested people were leaving.
Do you make the changes or just report them?
We make copy and layout changes where we have access — that is how the hero rebuild happened.
Anything requiring your product or development team is documented with the finding, the reasoning and
a suggested fix, in priority order.
Anything requiring your product or development team is documented with the finding, the reasoning and
a suggested fix, in priority order.
How do competitors come into it?
We use SpyFu Pro and SEMrush Pro to analyse competitor landing pages and ads, then build sample
pages informed by what is clearly working for them. For our SaaS client that meant studying OpenTable,
EasyTable, SevenRooms and TheFork Manager.
pages informed by what is clearly working for them. For our SaaS client that meant studying OpenTable,
EasyTable, SevenRooms and TheFork Manager.
Will you track where our leads come from?
Yes. Every inbound lead is logged with source, timing and contact details, so sales has context and you
can see which channels convert.
can see which channels convert.
Works well with
Pair this with
Website Design
Website Design
Custom websites on WordPress or Lovable, from a single landing page to a full multi-page site — including A/B tested, IP-personalised landing page…
Pay Per Click
Pay Per Click
Campaign setup and daily management across Google Search and Meta, aimed at reducing wasted spend — 100+ inbound leads for a logistics…
Digital Marketing Consultation
Consultation
A working audit of your current channels and spend, followed by a prioritized action plan — the consultation model that grew a gaming YouTube…
Become our next case study
Tell us what you’re trying to grow and we’ll tell you honestly whether cro is the right place to start.
The discovery call is free.
The discovery call is free.