Case Study: ONREZ (UK)
One of our prestigious international clients, Onrez is an online platform for restaurant listing and table booking all over the United Kingdom. The website though already designed, needed some slight changes.
Our foremost purpose was to bring appropriate traffic generation to their restaurant partner’s page which would in return also increase the bookings for the restaurants.
As Onrez just started its brand building and online presence, we had create its social media channels and optimize them accordingly. We started working on their link building process and content marketing as well.
Though it took around a month or two for them to start receiving good amount of website traffic, their social media channels started to respond earlier in the second week only.
Here are some Google Analytics results that we got for you to compare the growth of the website, before and after.
BEFORE – Website Traffic (Google Analytics Screenshot)
Before we started working on the website and its marketing, we can see that there were no such new users coming on the website. SEO was not regularly done, plus their social media presence was something we had work on from scratch.
BEFORE – Website Traffic (Traffic Sources)
As there was no proper SEO taking place, it was difficult to generate traffic from different sources as well.
AFTER – Website Traffic (Google Analytics Screenshot)
Now here, we can see some good increase in the new users of the website. Proper SEO techniques and promotional activities were taking actions which is why we got to see such positive growth.
AFTER – Website Traffic (Sources)
Not only from Google but facebook as well, we began to notice users coming to the website. Although we always recommend for you to fill your website with great content to lower the percentage of bounce rate.
We tend to generate good amount of traffic from facebook and other social media channels. We make sure all the social media channels are used in the best way possible.
As we know, the concept of stories on Facebook and Instagram are becoming very popular, that’s why we consider being the best promotional tool on the internet. Our strategies are not written and followed religiously. Our strategies keep on evolving with our client’s desires and goals. We understand that business goals change, but the vision remains the same.