Ecommerce Development
Ecommerce Website Development Built Around Your Actual Catalog
An ecommerce build is a catalog problem before it is a design problem. We start with how your products, variants and categories are actually structured, then build the storefront, wire up payments, shipping and inventory, and make sure the pages are indexable and measurable on day one.
Where this usually starts
Signs you need help with Ecommerce Development
- A store built before anyone thought about how the catalog should be structured.
- Checkout that loses people at payment or shipping.
- Category and product pages that search engines can't make sense of.
- No analytics or event tracking, so drop-off is invisible.
What you get
Your Ecommerce Development deliverables
01
Catalog-first storefront design
Products, variants, categories and collections mapped before design starts, so the storefront reflects how you actually sell.
02
Payment gateway setup
Gateway integration and checkout configuration, tested end to end before launch.
03
Shipping configuration
Shipping zones, rates and rules set up to match how you fulfil orders.
04
Inventory setup
Stock tracking configured across products and variants so the store reflects real availability.
05
SEO-ready product & category pages
Metadata, headings, URL structure and internal linking configured at build time so the catalog can rank rather than needing a retrofit later.
06
Conversion-focused product pages
Above-the-fold clarity, social proof placement and objection handling applied from the same CRO thinking we use on client landing pages.
07
Analytics & behaviour tracking
GA4 and heatmap tooling installed at launch so you can see where shoppers hesitate from the first week.
08
Handover you can run
Built so your team can add products, edit pages and manage orders without coming back to us for routine changes.
How we work
The process, step by step
1
Catalog mapping
Products, variants, categories and the rules that govern them, documented first.
2
Storefront build
Design and development of the store around that structure, with on-page SEO in place.
3
Commerce wiring
Payment gateway, shipping zones and rates, and inventory tracking configured and tested.
4
Instrument
Analytics, event tracking and heatmaps installed before launch, not after.
5
Launch & hand over
Go live, then hand over with documentation so your team can manage it day to day.
OUR STACK
Tools we use on this service
WordPress
Lovable
Elementor
Google Analytics 4
Hotjar
A good fit if
- Brands whose current store was built without a catalog structure
- Retailers who need payments, shipping and inventory configured properly, not partially
- Businesses that want product and category pages built to rank from launch
Not what we do
- Custom marketplace platforms and complex multi-vendor software builds
- Ongoing warehouse or fulfilment operations
Questions
Ecommerce Development FAQs
Do you have a published ecommerce case study?
Not yet — our published case studies cover SEO, social, PPC, email, CRO, PR and ORM work. What we bring
to an ecommerce build is our website and landing page development experience, the on-page SEO
discipline behind results like 3,100% traffic growth for a GPS startup, and the CRO practice we run with
heatmaps and session recordings. If you want proof before committing, we’ll happily talk you through the
closest comparable work on a call.
to an ecommerce build is our website and landing page development experience, the on-page SEO
discipline behind results like 3,100% traffic growth for a GPS startup, and the CRO practice we run with
heatmaps and session recordings. If you want proof before committing, we’ll happily talk you through the
closest comparable work on a call.
What is included in the build?
Storefront design built around your catalog, payment gateway setup, shipping configuration, inventory
setup, on-page SEO for product and category pages, and analytics installed before launch.
setup, on-page SEO for product and category pages, and analytics installed before launch.
Will the product pages be SEO-ready?
Yes. Metadata, headings, URL structure and internal linking are configured at build time, which is much
cheaper than fixing a large catalog after launch.
cheaper than fixing a large catalog after launch.
Can we manage the store ourselves afterwards?
Yes. It is handed over so your team can add products, edit pages and manage orders without needing us
for routine changes.
for routine changes.
Can you market the store once it's live?
That is usually the point. SEO, PPC, social, email and CRO are all services we run, and a store built with
tracking in place from day one makes all of them work faster.
tracking in place from day one makes all of them work faster.
Works well with
Pair this with
Website Design
Website Design
Custom websites on WordPress or Lovable, from a single landing page to a full multi-page site — including A/B tested, IP-personalised landing page…
Search Engine Optimization
SEO
Ongoing technical fixes, keyword-targeted content and link building — the SEO service behind 18,000+ organic users for a UK restaurant SaaS and 3,100%…
Conversion Rate Optimization
CRO
Heatmaps and session recordings used to find exactly where visitors drop off — including a hero rebuild after 895 recordings showed 70% of visitor…
Become our next case study
Tell us what you’re trying to grow and we’ll tell you honestly whether ecommerce development is
the right place to start. The discovery call is free.
the right place to start. The discovery call is free.