SEO and SMM for a Telemedicine
SaaS
25000 +
Accounts Reached
782 %
SEO Traffic Increased
Introduction
Docterz is an online platform for doctor consultations that connects patients with licensed doctors from the comfort of their own homes.
It was founded by Dr. Saurabh Chawla and stands out for its unique concept, which was crafted by a team of doctors.
Problem Statement
The client lacked social media presence and had little to no organic traffic on their website.
Therefore, they wanted our help in SEO and Social Media Management.
As a new player in the healthcare industry, the client wanted to establish themselves as a trusted provider of telemedicine services.
How Manush Digitech Helped
via Search Engine Optimization
Being a new Telemedicine SaaS website, Docterz website lacked an SEO-friendly URL structure, which is crucial for search engines to get a webpage ranked.
After thorough keyword research via manual methods and competitive analysis, we performed an in-depth technical SEO Audit and optimized the website for the missing factors and the researched keywords.
After we were done with the On-Page website optimization, we started creating high-quality backlinks for the website via reverse engineering competitors and guest posting.
As a result, the traffic increased by 782% within 6 months of quality SEO.
Docterz website reached from 5 keywords to 24 keywords in top 10 positions of Google.
Below, you can see the before and after results of Docterz SEO.
Before SEO
After SEO
via Social Media Marketing
We started by creating social media pages for Docterz. The client wanted the Instagram posts to be a combination of service-based content, healthcare myths vs facts, and a bit of humor to make the posts more shareable.
We created a social media calendar that included our organic Social Media Marketing Services. Below is the first month’s social media calendar for Docterz.
Here’s a screenshot of the client’s Instagram grid that we maintained as per the brand guidelines.
Brand Awareness via Social Media
Like every other SaaS, Docterz also had two modules – B2B and B2C.
For B2B, they wanted to reach out to doctors in India and get them onboard.
For B2C, the client wanted to start by reaching out to women promoting PCOD consultation.
Below are the campaign’s screenshots with results.
Below are the campaign’s screenshots with results.
Results
Docterz reached 25,000+ accounts via sponsored campaigns.
Onboarded certified doctors online via B2B campaigns.
SEO Traffic boosted to 782% within six months of SEO.
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