Increasing NGO Donations via SEO
6000 +
Yearly Traffic via SEO
500 %
Improvement in Keywords
Introduction
LKS is an NGO in Delhi helping with healthcare and child education for the needy.
Problem Statement
LKS had a website but didn’t have a budget to spend on paid campaigns.
The website was already receiving some direct traffic from all over India.
However, they needed SEO traffic on their website from potential donors in Delhi NCR.
How Manush Digitech Helped
Via Search Engine Optimization
Keyword Research
We started working for LKS in October 2017, and identified the best keywords for LKS for them to appear higher in search results.
The keywords were related to the services the NGO provided and the target locations as well.
On-Page Optimization
We optimized the website based on the researched keywords. This included optimizing the meta tags, heading tags, and some changes in the existing content.
Link Building (Off Page SEO)
We built links from some of the highest authority websites, with some in the same niche (i.e. non-profit). It resulted in increasing the domain’s authority to 25.
SEO Results
From 17 indexed keywords to 102 keywords, LKS saw a 500% improvement in keyword positions and generated 6000+ organic traffic in just one year. Below are the before and after SEO results.
Before SEO
before SEO
After 6 months of SEO
500% improvement in indexed keywords
After 5 more months of SEO
168% more improvement in indexed keywords
The NGO website received more than 10,000 visitors in 2018, out of which 6000 visitors were organic (via SEO). Below is the screenshot of the analytics.
Keywords growth chart
The below chart represents the growth of indexed keywords after Manush Digitech came into the picture in October 2017.
Our SEO Strategy helped the organization to gain more visibility and attract more donations for their social programs. With improved online visibility and engagement, the NGO was able to create a more significant impact in society.
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