Lead Generation For a Travel
Company
150 +
Visitors Generated
100000 +
(INR) Worth of Leads
Introduction
Travel Manush is a travel startup based out of Delhi, India focusing on affordable travel packages to Popular tourist destinations in India like – Manali, Goa, Leh etc.
Problem Statement
Travel Manush only had a small office in Delhi, and their primary source of leads were only the referrals they got from their existing customers. But due to no online presence, they were losing potential lead opportunities to their competitors. They never tried online marketing and didn’t even have a website to start with. That’s where Manush Digitech helped them.
How Manush Digitech Helped
via Pay Per Click Marketing
We began by researching the best keywords for the travel agency under a CPC of INR 20.
Below are the keywords along with their results:
After the keyword research, we optimized the landing pages and implemented tawk.to plugin on the website for lead acquisition and live interaction with the website visitors.
We created some ad copies based on the tour packages and optimized them as per Google Ads guidelines.
After the campaign was launched, we regularly had to monitor the keywords and include negative keywords to optimize the results further.
Results
As a result, the agency received 180 clicks, and 17 leads, which each lead valued at a CLTV of an average of INR 10000, and above.
Below is the screenshot of the campaign’s results:
Total Budget Spent was INR 3090
Average CPC was INR 17
Average CPL was INR 180
Total Leads Generated – 17
Therefore, the total value generated was CLTV * Leads = INR 117000
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