Brand Awareness for a Cancer
Medicine
20000 +
Accounts Reached
Introduction
Medinglobal is an online medicine information website and are dedicated suppliers and traders who are licensed to sell and distribute cancer treatment medicines worldwide.
Problem Statement
Since medications are hard to promote and gain trust of online audience, MedinGlobal needed a way to increase the awareness of their cancer medication via social media.
How Manush Digitech Helped
via Social Media Marketing
The client was already managing their social media pages but wanted to delegate the management of their social media channels to us. They also wanted us to make people aware of a particular cancer medicine within a limited budget.
We started by creating a social media calendar for the client and divided Medinglobal’s social media marketing into organic and paid methods.
Organic Methods:
- Regular posts after hashtag research (maintained a grid system on Instagram to make the page more attractive)
2. Promotion of medicines in relevant Facebook Groups
3. Conducted regular medical quizzes/polls to keep the audience engaged on Instagram stories
Paid Methods
- Target audience & demographics selection
2. Finalized Creative and Launched the Campaign
Results
Our approach helped Medinglobal receive orders from all over the world via the facebook groups, hashtag reach and the sponsored campaign.
The ad reached more than 20,000 accounts for the selected audience and demographics.
MedinGlobal was able to increase awareness about their cancer medications, and the orders they received resulted in a significant increase in revenue.
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